Collaborative Strategies Inc.

  • Vice President of Retail Sales

    # of Openings
    Tacony Corporation
    US-MO-St. Louis
  • Overview


    Vice President of Retail Sales

    Position Announcement


    Growing from its tiny post-war start-up roots in its founder’s basement to an internationally-recognized global products company with 13 offices and 650 employees, the Tacony Corporation (“Tacony”) prides itself not only on its family-owned and operated values, but also on its long-standing commitment to independent retailers. Now operating under experienced 3rd generation family leadership, Tacony and its Retail Sales Division actively support over 1,200 independent retailers in 100+ countries in both the sewing product and home floor product industries. For more information on Tacony Corporation and its diversified product offerings, visit


    In alignment with strategic goals and recent growth, Tacony is seeking an experienced Vice President of Retail Sales to drive independent retailer success, to provide strong sales management, to influence innovative product development and to steer future growth for its Retail Sales Division. In addition to having managed successful national retail accounts, Tacony’s Vice President of Sales must bring proven sales management experience, compelling product development expertise, an owner’s mentality, and, a passion for empowering the independent retailer in an ever-evolving retail and eCommerce landscape.



    Reporting directly to Tacony’s Senior Vice President of Retail Sales, the ideal candidate will:


    • PROVIDE SALES STRATEGY – Serve as key leader and partner closely Tacony’s SVP on sales strategy and implementation of both short- and long-term goals for the Retail Sales Division. Model entrepreneurial leadership and foster a continued commitment to empowering the success of our independent retailer base.
    • DRIVE INDEPENDENT RETAILER SUCCESS & SUPPORT – Serve as chief thought leader and advisor to independent retailers. Partner closely with regional sales managers to drive, design, and influence best retailer practices. Promote experiential sales models with retailers. Influence customer service operations to ensure Tacony is cultivating retailer relationships towards increased revenue and retailer loyalty. Manage and resolve retailer issues by communicating and engaging with the appropriate internal resources.
    • INSPIRE HIGH-PERFORMING SALES TEAMS – Provide inspirational team leadership and serve as a sales leadership resource for team of 15 regional sales managers. Develop, retain, recruit, and, hold accountable productive team members dedicated to the success of independent retailers. Visit regions to develop retailer relationships and to further support sales efforts. Track performance and provide meaningful feedback. Assume eventual oversight for inside sales team and other functional team members as necessary to support Tacony goals and growth strategy.
    • DRIVE PROFITABILITY – Partner closely with CFO and SVP to provide effective and proactive P&L management. Drive revenue growth, gross margins and earnings for Retail Sales Division. Analyze, create, and, present sales reports and forecasts to leadership. Lead the sales forecasting effort for the retail division to meet long-term goals for profitable sales.
    • COLLABORATE WITH MARKETING, eCOMMERCE, ENGINEERING, MANUFACTURING & OPERATIONS – Partner closely with marketing and eCommerce to identify and implement opportunities to enhance Tacony’s brands and to drive online retailer sales. Influence and align internal stakeholders in operations and engineering through active participation in new product development efforts. Review NPD trigger documents and provide both field and financial input. Ensure that the evolving needs of independent retailers and changing retail conditions continue to drive new product development efforts.



    • Minimum of 12-15+ years progressive sales and sales leadership experience, including participation as a senior member of a management team and/or business unit.
    • Experience must include 5+ years in a sales management role requiring oversight of and management for regional teams, territory managers, and/or individual sales contributors.
    • Demonstrated success in managing national account relationships, including successful partnerships with big box retailers and/or equivalent major accounts.
    • Proven ability to master knowledge of various markets, to gain competitive research and to manage multiple sales channels.
    • Prior involvement in new product development and related marketing initiatives a must.
    • Prior experience in CPG/retail industries a strong plus.
    • Strong business and financial acumen, including prior P&L management experience.
    • 4-year degree required; MBA and/or related graduate degree strongly preferred.


    Other Skills & Abilities include:

    • Must excel in entrepreneurial environment with appreciation for corporate and family values.
    • Proven experience in cultivating organizational change and creating buy-in for new initiatives through market mastery and a data-driven approach.
    • A collaborative, yet, competitive and resilient attitude with a strong work ethic is desired.
    • Solid strategic planning, organizational, and project management skills with the ability to multi-task and assimilate new information quickly.
    • Strong interpersonal skills and the ability to build rapport across the company while quickly and confidently gaining respect of others, including superior listening and coaching skills.
    • Well-honed negotiation skills and strong business acumen required.
    • Personable, approachable, and visible leadership style coupled with a sense of humor!
    • Customer-service oriented with a high level of integrity and character.
    • Willingness to travel to industry trade shows, customer locations and facilities worldwide.
    • Solid technology skills, including a proficiency with MS Excel, Word, Salesforce and PowerPoint.


    Compensation Package:


    Joining the company means joining our family! Tacony is proud to have been recognized as a great place to work. Compensation for this position includes a base salary with bonus based on annual goals. Tacony offer an excellent benefits package, including health, dental, vision, life, STD, LTD, and AD&D insurance along with retirement, profit-sharing, and PTO programs.


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